Psychological Associations with Common Colors

Color	Associations
Red	Power, energy, love, passion, aggression, danger
Blue	Trust, conservative, secure, clean, sorrowful, order
Green	Nature, earth, health, jealousy, renewal
Orange	Fun, happiness
Yellow	Optimism, hope, philosophy, cowardice
Violet	Royalty, mystery, religion
Brown	Reliability, comfort, endurance, earth
Gray/silver	Intellect, futurism, modesty, sadness, decay, elegance
Black	Power, sexuality, sophistication, mystery, fear, unhappiness, death
White	Purity, cleanliness, precision, innocence, sterility, death